be jeweled


Refresh your jewelry wardrobe with on-trend styles and a carefully curated mix of pieces by designer collection, Sorrelli.


Sorrelli is a family-owned jewelry design company founded in 1983 and based in Kutztown, Pennsylvania. Sorrelli jewelry is handcrafted from genuine semi-precious stones and high-quality Austrian crystals and is are designed to be heirlooms, handed down through the generations.

Lisa Oswald is the creative force behind the Sorrelli brand. She is the founder, head designer, and co-owner of the company. After graduating from Kutztown University with a Bachelor of Fine Arts degree, Lisa moved to New York City and started designing fun costume jewelry that she could wear to friends’ parties in the heart of downtown Manhattan. At the time, her twin sisters helped with the sales and marketing of Lisa’s creations. The three sisters come from a strong Italian-American heritage, thus the name Sorrelli. Sorrelli is an appropriation from the Italian word for sisters, sorrelle.

Sorrelli remains a family business, with the second generation of Oswalds joining the ranks at the company headquarters in Kutztown.